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ALLEN REN X MIDO

ALLEN REN

Ambassador since 2023

Inspired by new visions

The famous Chinese actor and singer Allen Ren becomes MIDO new Brand Ambassador for China. By combining excellent watchmaking craftsmanship with a constant quest for excellence, and abundant creative passion, MIDO and Allen Ren will embark on an inspiring journey towards exciting new possibilities.

“Every process of creation is a collision with inspiration. I’m glad to become the brand ambassador for MIDO, looking forward to explore new visions together.” - Allen Ren

POISED FOR A BRIGHT FUTURE

Allen Ren, an exceptional young actor, has received numerous awards for his convincing and delicate acting skills. He was honoured with the Outstanding Young Actor of the Year award at the 18th China-American TV Festival and was recognized as one of the Audience’s Favourite Top Ten Actors at the 32nd Huading Awards. Allen constantly seeks breakthroughs in his performances and showcases his limitless potential by interpreting diverse personalities through a constant pursuit of refined performance and meticulous attention to detail.

Allen’s enterprising spirit and quest for excellence align perfectly with the brand spirit. Being unyielding, MIDO remains resolute in its incessant chase for perfection, striving to create a new chapter of success as a prestigious brand.

HYPNOTIC STYLE

On the occasion of the partnership between the brand and the talented actor, Allen Ren presents the new Multifort TV Big Date. This collection combines MIDO’s iconic television-shaped case design, created 50 years ago, with a classic BIG DATE aperture, giving a renewed energy to the timeless timepiece. Precise, robust and bold, the Multifort TV Big Date expresses MIDO's historic mastery of watchmaking in a dynamic and original new aesthetic, designed for modern-day city dwellers like Allen Ren.

Discover more about the collection

ENDLESS INSPIRATION

As Allen’s performing arts career continues to thrive, he stays grounded and finds inspiration in everyday life. With a genuine heart and an optimistic outlook on the future, he effortlessly exudes his charm in daily interactions. With Allen Ren, MIDO will continue its journey of innovation, explore watchmaking technology, embrace a pioneering attitude that resonates with universal values and open up a new vision. The marvellous alliance signifies not only a shared commitment to progress but also mutual empowerment for the future.