KIM SOO HYUN
Ambassador since 2021
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Inspired by excellence
Kim Soo Hyun, the celebrated and critically acclaimed South Korean actor, became the first ambassador for MIDO Asia in 2021 and has presented various new collections throughout these past years, reflecting continuously the same spirit of excelling performance.
MIDO and Kim Soo Hyun share strong values: these include determination and the ambition to reach the highest level of performance, whether in watchmaking or the artistic domains.
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Born to excel
A consummate master of his art, Kim Soo Hyun's star rose quickly, garnering him critical acclaim on the small and big screen. A genuine icon in his native South Korea, he soon won international recognition after receiving many prestigious awards. Just like MIDO, Kim Soo Hyun is convinced that value lies in the smallest of details – to achieve your goals, you need perseverance and to always strive for precision.
"I chose to work with MIDO as the Swiss brand transcends fashion and trends with its timeless pieces. It creates collections which are sporty yet elegant, and driven by a dedication to innovation and the quest for perfection." - Kim Soo Hyun
HYPNOTIC STYLE
As an actor with extensive experience in movies and successful TV series, Kim Soo Hyun is honoured to present the watchmaking brand’s new masterpiece: the Multifort TV Big Date. The combination of complications, cult shape design and finishing makes it a unique model, as comfortable as it is striking on the wrist. It has become the "everyday watch" for dressing up everyday moments with just the right amount of strength, boldness and originality.
Discover more about the collection
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A source of inspiration
With his captivating personality, humility and perseverance that have assured his global success, Kim Soo Hyun is the vanguard of an entire generation of actors. His passion and desire to transcend his discipline echoes MIDO’s vision to always push the standards of the watchmaking industry. As inspired as he is inspiring, the brand is proud to have him in its family.
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