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Mido presents the revival of the TV-shaped case

Mido presents the revival of the TV-shaped case

With renowned South Korean actor and Asian Mido Brand Ambassador Kim Soo Hyun

Multifort TV Big Date x Kim Soo Hyun

The prestigious Swiss watch brand Mido, presented its latest novelty - the Multifort TV Big Date collection - at an impressive event in Bangkok, Thailand. To make this unique event even more unforgettable, Mido welcomed the charismatic South Korean actor and Brand Ambassador, Kim Soo Hyun.

Inspired by New Visions

The event, hosted by the brand’s CEO, Mr. Franz Linder, took place at the Park Hyatt Bangkok and welcomed many Asian guests, including press, influencers, Thai celebrities and Mido Brand Ambassador Kim Soo Hyun. The famous South Korean actor invited the attendees to enjoy an immersive experience “Inspired by New Visions”, all while displaying his distinctive dynamic style which perfectly matches this unique timepiece.

Feeling like a TV star!

All guests embarked on a mesmerizing journey through the captivating world of television at this year's Mido event. Several areas of the venue allowed the guests to enter into TV-shape like settings and feel like a TV star! A multitude of stunning TVs, showcasing the latest collection from the watchmaking brand. Each television screen captivated the senses, displaying the exquisite craftsmanship and design that Mido is renowned for.

"I am thrilled to introduce the Multifort TV Big Date collection to watch enthusiasts in Asia. This timepiece truly embodies the iconic style of the classic TV-shaped watch, which was first introduced by Mido in 1973 and has since become a symbol of its era. After 50 years, we have reinterpreted this iconic design, infusing it with a contemporary touch. Mido has enhanced its uniqueness by incorporating a large date display, known as the Big Date, and meticulously designed a dial with a gradient effect to add depth and exquisiteness. On top of this, we are honoured to have our Brand Ambassador, renowned celebrity, Kim Soo Hyun, join us in presenting this remarkable collection." Mr. Franz Linder, the CEO of Mido

"As an actor with extensive experience in TV and movies, I am honoured to present the Multifort TV Big Date collection," said Kim Soo Hyun. "The watch's dynamic design combined with modern elements truly embodies Mido’s DNA. Its timeless appeal resonates with those who appreciate fine craftsmanship and attention to detail. I believe the Multifort TV Big Date collection will make a lasting impression." Kim Soo Hyun, South Korean actor

Born from Mido’s extraordinary heritage

The Multifort TV Big Date is the harmony of new perspectives inspired by a classic archetype. Precise, robust and bold, the Multifort TV Big Date expresses Mido's historic mastery of watchmaking in a dynamic and original new aesthetic, designed for modern-day city dwellers.

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