Mido Melik
One of the most popular crazes of the 1930s, fully embraced by the brand, was the costume watch. This took its influence from the worlds of sport and fashion, a huge source of inspiration for Mido's pieces. The brand's chief technician specialised in small calibres, which enabled him to work wonders. The expertise of Mido's watchmakers allowed them to create a number of highly exotic models, designed for both male and female customers: watches which featured a set of rolling balls instead of hour and minute hands, the Melik-Mido. This model was also available as a pocket watch and a table clock.
Technical specs:
The watch in the photo has a rectangular movement engraved with ''melik MIDO" and features a screw balance. The hands have been replaced with discs and the time is displayed using a large 3D point.