Mido presents the revival of the TV-shaped case
IMMERSIVE LAUNCH EVENT IN TURIN!
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DISCOVER THE MULTIFORT TV BIG DATE
On 14th June, Mido celebrated the Multifort collection during an unforgettable and very special experience at an exclusive setting in Turin.
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An immersive experience
During the event, the “new vision” was unveiled through a modern flashback: a real immersion into the world of this watch, between the TV history and the presentation of the vintage Mido watches with a TV-shaped case from 1973, 1980, 2000…and 2023! Everything you need, to understand the reinvention of this new model. On this occasion, the “inside the TV” experience opened its doors for a visit of the RAI Museum (Radio and Television) in Turin, which immersed everyone in the universe of this watch.
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Inside the TV!
It was a true journey back in time, as suggested by the old Mido’s TV-shaped models. With this 2023 timepiece, Mido not only pays tribute to its rich heritage, but also offers a real journey through time, where past, present and future are one, and where beauty and harmony meet for a unique outcome.
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Born from Mido’s extraordinary heritage
The Multifort TV Big Date is the harmony of new perspectives inspired by a classic archetype. Precise, robust and bold, the Multifort TV Big Date expresses Mido's historic mastery of watchmaking in a dynamic and original new aesthetic, designed for modern-day city dwellers.
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